MoonLIT is a wellness app designed to help users track lunar cycles and the corresponding zodiac signs in real time. It offers guided meditations, rituals, mantras, calendar reminders, and a dedicated space for journaling.

I created the visual identity system, including custom illustrations and branded assets, to ensure a cohesive presence across the app, social media, and marketing materials. In collaboration with developers, I led the UX/UI design, crafting an intuitive and visually engaging user experience. The interface was designed to feel calming and ritualistic, with smooth navigation and thoughtful interactions that guide users seamlessly through their moon-aligned practices.

Scope

• Brand discovery & exercises

• Visual identity system

• Brand guidelines & messaging

• Custom creative elements

• User mapping

• UX/UI design

• Social media templates

• Wordpress landing page