Her work spans branding, editorial, illustration, fine art, and murals, each approached with strategic insight and a deep sensitivity to narrative, tone, and emotional impact. Whether she’s translating a brand’s ethos into a visual system or shaping the look and feel of an editorial feature, she brings intention and clarity to the story being told.

She’s been an artist since she could colour outside the lines, a designer and illustrator since falling in love with the craft, and obsessed with asking “the hard questions” ever since Simon Sinek’s teachings got under her skin. With a Bachelor of Visual Communications from Alberta University of the Arts and over a decade of experience across studio and freelance settings, Tara moves fluidly between strategy and execution. She thrives in collaborative, cross-disciplinary environments, especially those where creativity and storytelling intersect. Her work is grounded in the belief that good visuals don't just look beautiful: they make you feel something.