Shop contemporary and independent label men's and women's fashion at Need Supply Co. Click Here!


i’m excited today to be teaming up with 21 fabulous bloggers to celebrate one talented lady’s 5 year blogiversary! what a huge accomplishment – i can only imaging how much growth and learning can happen in 5 years time! ciera of has organized a little celebration to show her gratitude and celebrate 5 years. together, we’re giving away a $400 pre-paid mastercard. that’s right $400 buckeroos for you to spend anywhere in the world that accepts mastercard. so scroll down to enter for your chance to win and while you’re at it, take a moment to visit these awesome talents that made this possible and be sure to drop by ciera’s blog to congratulate her!



Ciera DesignKory WoodardYellow Heart ArtRebecca Lately
Patti Murphy Designs | Anna DeloresCocorrinaRachel The HatFashiony Fab
Sugar and Type | Squirrelly MindsHigh WallsThe Nectar Collective
The Proper PinwheelEx VitaeFry Sauce & GritsA Ruffled Life
Pinegate RoadBuckets & SpadesA Girl Named PJSarah HeartsTara Victoria



get the deets:
+ giveaway will run until october 27th 2014
+ open to international readers!
+ remember the more entries you complete, the better your chance of winning!

a Rafflecopter giveaway


i really do say this every month, but i cannot believe it’s october. it’s hard for me to believe this marks our 10th between lenses photo challenge. it still feels like yesterday we were talking about our new years resolutions and this idea came about. this month, the idea of mornings seemed perfectly timed. since i’ve been trying to practice being more intentional more and more each day, mornings have been a serious topic continuously running through my head. i absolutely love these images trina and i have cooked up this month, and i’m looking forward to all of you joining our bloghop!



mornings. i awake, sleepy and half conscious. most mornings the first thing i see when i open my eyes is the sunlight peeking through the curtains telling me that it’s time to start the day. my favourite way to spend the wee hours of the day are to take a little time to myself, embrace the silence and prepare for the day ahead. i love waking up to the sunlight surrounded by bright white sheets (that for some reason i find so comforting) and slowly head downstairs to make that first cup of coffee. on the days where i have a little more AM time, i like to take my coffee back up to bed and read through a magazine or a book or catch up on my instagram feed.


i always feel the way we begin our day is the way we will spend the rest of it. if i start the day rushing and in a panic, the rest of my day will follow like a total whirlwind and i’ll feel panicky and rushed. if i start my day slow and calm, most of the time the day will follow with ease. though i do love to stay up late working, i do love the idea of mornings and i have always pushed to start them in less of a rush. this image is a reminder of those calm, serene mornings that fill my day with warmth and peacefulness.



this image by trina is absolutely breathtaking! the colours, the details, the focus in all the right places. i am completely blown away. what i find even more captivating is her description behind it. her beautiful words make you feel like you were actually there, seeing what she saw in that mesmerizing moment. blown away. hop on over to of trees and hues and i promise you will be too!



 this is a bloghop!

trina and i would love to see you join in and share how you capture your mornings! you can easily link up with us via the following steps:


1+  create your blog post and feel free to use the header image in which you can download here.
[please only use images for between lenses posts and be sure to attribute to trina or myself]
2+  copy your blog post’s url.
3+  notice where it says click here to enter – click that and follow the easy instructions. be sure to only link up with one of our blogs, not     both. no worries – since mine and trina’s blogs are interlinked, your blog post will show up on both!
4 +  and for fun, you can share your photo on instagram using the #betweenlenses hastag.
our goal for this collaboration is to capture & reflect upon life, to cultivate inspiration among one another and to connect with other bloggers. and we hope that you’re one of them!



mark your calendars with the next date for between lenses theme:

wednesday, november 12th // urban



oh gosh i am so excited about this project, and super stoked to be able to give you guys a peek into the process! this branding project is for two very good friends of mine and i was thrilled when they asked me to take it on. currently they’re racing legend cars, but are hoping to expand into other styles in the future so they came to me to develop a brand to hang their hat under no matter what they’re racing. this project was an absolute blast for me to work on, especially having been out to watch them before we even talked about beginning the branding process. it was totally out of my comfort zone, but something i knew i could have tons of fun with (it helps that they were super open to what my aesthetic vision was). since i know the driver and his other half really well, it was easy for me to establish a look that fit their goals, but also represented him as a driver. i wanted the logo to have a vintage-y race feel that stood out among the crowd of standard race-team looks and would still remain timeless. we’re wrapping up the brand now and tackling the website, so look out for the final results real soon!


wowza this one’s been a long time coming! i can’t believe it’s already been over 3 months since i attended the blogcademy in calgary. i wanted to wait to do the recap until the photos from the photographer were up so i could share them too! so here it goes:


2 days
3 headmistresses
5 cups of coffee
2 amazing inglewood lunches
43 pages of notes
40 iphone photos
5 instagrams


it was seriously an amazing experience. from meeting gala, nubby twiglet, and rock’n’roll bride and gaining invaluable knowledge to meeting some of the local bloggers, it was money well spent in my eyes. i was stoked to attend with my good friend tegan, which was really nice to have someone that i knew already there with me. i don’t know why, but i was really, really surprised to see barely any other designers there other than the two of us. the concepts for the other blogs there were really creative. there was mama bloggers, yoga bloggers, nail art bloggers, writers, photographers – the variety was really amazed me!





the location was ridiculous, and i mean ridiculously gorgeous! i have no idea how i had never heard of this hidden gem, but the commons was a beautiful spot to hold the event. walking in i felt inspired before the teaching even started. plus they had the cutest puppy walking around getting lots of love from all of us!


what i found most inspiring about the entire 2 days, was hearing gala, shauna and kat’s stories and how relatable they were (plus gala has the best accent ever and pronounced my name right – winning!). they too had once started out just where each and every one of us in the room were or are now. of course there were bloggers there with less or more experience, but at some point in their careers, they had where we were too. it was a joy to hear how they got to where they are now, and it somehow made my dreams and goals seem a heck of a lot more obtainable.
i think one of the biggest lessons i walked away from the experience with was to really take this blogging thing seriously if i want it to achieve my long-term goals for this space. i learned that there are strategic things you can do to get there, ways to develop a blogging business plan, how to define my ideal reader and write with them in mind, to not write about problems while i’m having them, but rather when i’m on the other side of it, and different ways to create killer content and stay consistent. it made me see my blog as more of a business and reflect on why i started blogging in the first pace. all of this really ads up to helping me define the direction i want to take my blog in.

a moment that really stuck out for me was getting to sit down one on one with shauna and talk business. she really helped me define where my blog and design studio where going and the best way for me to launch hatch & harbour and decide what direction this blog heads in post launch. after having that discussion with her, everything that i had been questioning and unsure of really became clear. not only was she totally relatable and wiling to share her professional experiences with me, but gave me some really great insight into different ways i could do things and what would be best for my businesses. it was a really memorable moment for me, especially since i’ve looked up to her as a fellow designer since my ACAD days.



look at all those talented hotties rocking that group photo! all in all, i truly feel grateful to have been able to attend the blogcademy, not to mention so close to home (something i never thought would happen). i seriously recommend it to anyone who may be on the fence about going or not sure if it will be a valuable experience. you can take it from me, it is! if there are things about blogging you are questioning or you want to shake things up or take your blog to the next level, the blogcademy can help you do that. even if the funding isn’t there for you, they have a whole bunch of homeschool lessons that are affordable and literally at your fingertips! these 3 chicks are definitely doing what they’re meant to be doing. thank you so much for coming to calgary!!


[photos in the post were taken by sarah pukin & myself. see all the photos from the calgary class here.]



i’m super excited today to bring you guys a little birthday celebration! last week i turned 25 and i wanted to celebrate with each and every one of you by hosting a giveaway with some bloggers i truly admire. i say this alot, but i truly feel so blessed that i have met so many amazing friends, fellow bloggers and creatives during the time i’ve been blogging. i feel even more blessed that they’ve teamed up with me for this little celebration! we’re giving away a $255 gift card to this is paper shop!! 


this is paper shop has always been not only a magazine i truly admire and find so much inspiration in, but a shop full of beautifully curated goods that oozes grace and comfort. i’ve picked up both issues of the magazine and truly fell in love with the gorgeous imagery and wonderfully written articles. i’ve also been able to snag a few household items from their shop and fell even more in love when they arrived. that’s why i couldn’t think of a more perfect gift card to giveaway. if you haven’t taken a look around their shop yet, you must! here are a few of my favourite items!


now i can’t wait for all of you to fall just as in love with this is paper as i have! so browse their shop and enter for your chance to win below and please make sure to head on over to these amazing blogs and give them tons of love because this wouldn’t have been possible without these amazing folks!



Tara Victoria  |  Thou Swell  |  Honesty B  |  Fashiony Fab  |  Mamages  |  Cocorrina

Pen & Peplum  |  Safaris and Sunsets  |  A Lively Blend  |  Of Trees and Hues  |  Clear the Way

Folk and Fest  |  Yeobo Blog  |  Hedgerow General  |  Holly Marie Designs  |  Coco & Mingo



get the deets:
+ giveaway starts on 09|29|2014 and ends on 10|13|2014 at 11:59 PM mountain time.
+ open to international readers, yipee!
+ remember the more entries you complete, the better your chance of winning!

a Rafflecopter giveaway


some of you might remember a while back when myself and miranti of pen & peplum introduced our collaboration! shortly after we had a meet and greet VIA google hangouts to get a chance to introduce ourselves to all of you and meet all you lovelies in person. today, we are so thrilled to see this idea come full circle with the introduction of this new community we have created as a way for anyone who is interested to connect with other creatives who may be sharing similar struggles, lessons, thoughts, concerns or really just looking for a way to reach out in this amazing community and get some support.


meet common collective: a guided, google hangout, group talk about topics/issues that are a common struggle that allows for creatives and business owners alike to fill that void and find comfort and answers in us and each other. a place for creatives to bridge the gap they may be feeling by a lack of community near by or a distance between like-minded creatives. through common collective, that distance disappears and becomes a face-to-face meeting place. we will schedule hangouts regularly and each hangout will have a specific topic we will spend the majority of the time discussing. we’ve also decided to create a closed google+ group so that between the scheduled meet-ups, anyone who is interested can connect with each other in a positive, encouraging environment. on that google+ group we will also be sharing the dates, times and the different topics for the google hangout meet-ups so you can stay updated and RSVP to the ones you’re interested in! if this sounds up your alley, please leave us your email in this simple typeform and we will add you to the group!





we’ve also put together this manifesto that embodies the main goals and beliefs of CommonCollective. miranti has gone and made it into a beautiful desktop download for all of you to enjoy as a inspirational daily reminder! isn’t her lettering just amazing! there are 3 different colours to choose from and as a bonus, miranti has turned it into a printable download for y’all too!! we’re really stoked about introducing this new venture and we hope you all are too. we can’t wait to meet all of you!




neutral  |  black & white  |  pink
printable manifesto




Smooth Seas

All images displayed are © of TaraVictoria unless otherwise stated. if you repost or reference anything please credit appropriately. On the flip side credit where credit is due; if you happen to see anything that has been missed please send me a note and I'll fix it accordingly.

© 2013 Tara Victoria

To the Top