oh my gosh you guys, i cannot tell you how excited i am to get to share this rebrand that my studio hatch & harbour did for christie’s gardens & greenhouses! christie’s gardens is a growing greenhouse and retail business that is open all year round (which is the coolest thing ever)!christie came to me a little while ago in need of a refresh for her existing brand that didn’t fit her new and improved business plan. you may have seen this moodboard a while back, to which we made a few changes to (see below) to better suite her brand and future business plans.
prior to diving in to the rebranding, i’d worked with christie on a few ads and small things here and there for her business. after having a few great chats about where she was wanting to take the business, i knew i had to be part of this project. christie’s passion is contagious and she was an absolute joy to work with. i enjoyed the creative freedom of this project so much!
the design process was really enjoyable for me. simplicity was the name of the game for this brand – i wanted to keep it very clean to create something that will remain timeless as the business continues to grow. i incorporated those illustrated conifer stems into the brand creative and in addition to the logo, we put together a mark for chrisitie’s blog: learn.plant.grow, that would be an extension of the brand. we printed her business cards on wood and i was super stoked at how they turned out and fit so perfectly with the branding! we’re currently in the process of tackling her site so stay tuned for that!