launched: christie’s gardens & greenhouses


oh my gosh you guys, i cannot tell you how excited i am to get to share this rebrand that my studio hatch & harbour did for christie’s gardens & greenhouses! christie’s gardens is a growing greenhouse and retail business that is open all year round (which is the coolest thing ever)!christie came to me a little while ago in need of a refresh for her existing brand that didn’t fit her new and improved business plan. you may have seen this moodboard a while back, to which we made a few changes to (see below) to better suite her brand and future business plans.


prior to diving in to the rebranding, i’d worked with christie on a few ads and small things here and there for her business. after having a few great chats about where she was wanting to take the business, i knew i had to be part of this project. christie’s passion is contagious and she was an absolute joy to work with. i enjoyed the creative freedom of this project so much!


the design process was really enjoyable for me. simplicity was the name of the game for this brand – i wanted to keep it very clean to create something that will remain timeless as the business continues to grow. i incorporated those illustrated conifer stems into the brand creative and in addition to the logo, we put together a mark for chrisitie’s blog: learn.plant.grow, that would be an extension of the brand. we printed her business cards on wood and i was super stoked at how they turned out and fit so perfectly with the branding! we’re currently in the process of tackling her site so stay tuned for that!


giveaway with circles


today i’m super excited to be announcing a little giveaway over on my instagram accounts in collaboration with circles conference! as i mentioned a few weeks ago, i’ll be teaching a hands-on workshop on the process of branding. the workshop is all about the importance of a solid brand, how to know the right questions to ask your clients when getting started, how to sell the brand you’ve created, and lots more nitty gritty details! you can see more info on the workshop on the circles site right over here.


today i’m we’re giving away 3 passes to my workshop AND 1 hangout pass! the hangout pass gets you into the lounge area to view the live streaming sessions, access to online videos, free swag bag, ugmonk mug and tee, and so much more!

get the deets:
to enter to win 1 of 3 workshop passes simply follow tara victoria and circles conference on instagram and comment on the circles giveaway photo telling us what you’d like to get out of the branding workshop!
to enter to win the hangout pass simply follow hatch & harbour and circles conference on instagram and comment on the circles giveaway photo telling us why you’d love to attend the conference!
giveaway will run from 08/11/2015 to 08/18/2015
giveaway is open to internationally – remember that circles is in grapevine, texas – accommodations and airfaire are not included in the passes.

launched: the trifecta lifestyle


we’re wrapping up quite a few branding projects at my studio hatch & harbour, and i’m very much anticipating being able to share them with you all! today i am so stoked to be sharing the launch of the trifecta lifestyle, a holistic nutrition and lifestyle company that offers nutrition counselling, personal training, and home based fitness programs. i met theresa, the founder, a few months ago at a beachbody event and we got to talking about the importance of branding. funny enough after learning what i do, she brought in hatch & harbour to create a solid new brand for her from the ground up.


i had a ton of fun working on this project. lately the best part of building brands has been seeing a passion for what they do in the clients i get to work with. seeing theresa’s drive and determination not only for her company, but for helping others build a healthy lifestyle has been truly inspiring. i also found it so enjoyable to work with the message behind this business – balance – and turn it into a relatable concept for the brand. we’re currently working on building the website as well as some print materials, so stay tuned for those real soon!



healthy eating on the go


since i began my health and fitness journey at the beginning of this year, one of the toughest challenges for me when it comes to nutrition (and the one i get asked quite a bit about) is how to stay on track when you’re eating out. eating out is inevitable, especially in the summer months when there’s so much going on, so i thought i’d share some helpful tips i’ve learnt over the past few months that have really helped me keep my nutrition in check.

01. customize your order
one of the main reasons we go out to eat, other than to socialize, is to have someone else make the food for us. why not request what you really want? for example if you’re ordering a burger, but you want to keep it healthy – order it without the bun and ask for toppings on the side. or change your side orders to sweet potato fries or a salad with dressing on the side. i’ve always been a huge fan of sauces and dressing, but sticking with proper portion control has made me realize how much we overuse them – especially in restaurants! putting them on the side and dipping your food makes you realize how little you actually need to maintain the flavour.

02. skip the freebies
don’t we all love the free bread or chips at a restaurant? as yummy as they may be, these ad ons are unnecessary and cause you to consume more calories. ask the server if you can skip it instead of having the temptation to indulge.

03. grab a water instead of pop/juice
i’m always guilty of not drinking enough water throughout the day, but lately that’s been all i drink (aside from my usual coffee and tea). there’s a crazy amount of sugar in pop and juices so order water instead. you can even spice it up by asking for a lemon or lime!

04. skip the cocktails
stick to beer and wine instead of cocktails or mixed drinks. there’s a high amount of sugar in those as well. if you’re not a wine drinker, have a beer as a substitute for your daily carbs.

05. pay attention to portions
sometimes the portions in restaurants can be extremely large. instead of stuffing yourself and feeling sick and bloated – pay attention to the meal portions and ask to take the leftovers home. this will keep you from eating too much and ruining your night out with a stomach ache!

06. plan ahead
since i’ve been following the portion control guide on the 21 day fitness & nutrition program, i’ve started to plan my meals a bit better. if i know i’m going to be going out for dinner and i know what would be available for me to eat at that restaurant, i’ll plan the rest of my meals for that day subtracting what i will eat later. for example, if i know i’ll probably have 2 servings of veggies, 1 of protein and 1 carb at the restaurant, i’ll leave those out of my other meals throughout the day to make sure i’m getting all of my daily portions and not overeating.


i really hope you guys found these tips and tricks helpful! keep in mind, it’s always good to see what works best for you and your body – these are just a few things that have been working for me. how do you guys stay on track when you’re eating out – i’d love to hear!


news: branding workshop at circles


wow have i been a bit absent on here lately! things have been picking up quite a bit at my studio, hatch & harbour and this summer has been pretty action packed so far – which i’m loving. i’ve decided as things have progressed to blog as much as i can without straining myself too much, which i’m hoping is more frequently soon! i’ve got lots of cool branding projects wrapping up that i’m dying to share with you guys, so look out for that real soon!

i wanted to hop on here today to make a really special announcement that i’m absolutely elated about and can finally share with you all. this september, i’ve been asked to teach a workshop at circles conference!  i’ll be teaching a hands-on workshop all about the branding process. i’m really looking forward to this opportunity and i hope i get to see some of your smiling faces in sunny texas! for more details and to sign up for a workshop head here.

ps. i had so much fun making this graphic! i’ve been dying to create something with peonies as my obsession just keeps growing. *hint: wait till you see my new tattoo*

meet sawyer brown


i’m sure you’ve seen my instagram spam of cuteness these past few weeks, but i wanted to introduce you all to our new addition, share a few photos and an update on how he’s been doing! this little ball of cuteness is our new puppy, sawyer. we’re over the moon with this guy!



we adopted sawyer from a local adoption agency called little mutts rescue society. my brother and sister-in-law actually adopted both their dogs from there. troy and i had been wanting to get a puppy for a few years now since loosing both of our childhood pups, but the old rental we were in didn’t allow it. once i got the OK from our new landlord that we could get a dog, we were ecstatic. i first met sawyer at an adoptathon little mutts was holding and fell in love with him! after our meeting with him and his foster family, i knew we were meant to be his forever family. he’s been an unbelievably amazing puppy (like zero accidents in the house amazing) – so well behaved! troy and i keep saying we can’t believe it and how lucky we got!


he was found, abandoned in a school yard in L.A. and brought to calgary by little mutts. they figure he’s around 8 months old and he’s a chihuahua yorkshire terrier mix. he’s still a little nervous of people, random noises and other dogs, but he’s learning things aren’t so scary real quick. he loves sleeping on the couch in my office while i work, playing in our yard and chewing on any one of his many toys. we’re so overjoyed to have this guy in our lives and feel so blessed to be able to save him from what could have been a horrible life on the streets. adopting is something that i’ve always wanted to do and after seeing the impact my brother and sister-in-law made on their rescues, i was really excited to do the same. we’re so grateful to little mutts for rescuing him and doing all they did to get him here healthy and safe. here’s to puppies and all their cuteness!

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