Moodboard: Fitness Connection

TaraVictoriaDotCom-Moodboard-FitnessConnection

i’m in the process of finalizing this brand and kicking off the website design, but i was so excited about it i just had to share this moodbard with you guys. this is for a fitness blogger based out of new york city! she stumbled upon hatch & harbour on instagram and we instantly clicked! this lady has such a passion for fitness, has done some amazing marathons and has had the opportunity to work with some incredible brands.

when i dove into the client questionnaire with her, it became pretty apparent that the main themes in her brand were connection and exploration. she didn’t want to dip into the feminine side of fitness visuals because that didn’t accurately represent her audience, so i created a brand that was both soft/inviting and strong/powerful at the same time. the challenge was joining those contrasting concepts, but i’m pretty dang stoked on the final result and am excited to share it with you guys when we’re all done. for now you can check out some of the process shots on my dribbble. happy monday friends!

moodboard: gritty, vintage fitness

moodboard-gritty-vintage-fitness

i’ve been wildly productive these past months since going full-time with my studio hatch & harbour.  i’m really looking forward to sharing lots of projects that are in the process of wrapping up, but in the meantime i thought i’d share a new moodboard for an upcoming project. i am really excited about working on this one as it’s all about fitness and healthy living which is something i’ve been growing more an more passionate about since this year started.

the inspiration for this one is old-school strongmen (and women) and vintage fitness gear. the brand is all about strength and grittiness with a welcoming vibe to invite anyone and everyone to get healthy! i’m so looking forward to sharing the final result with y’all! look out for more projects to come real soon : )